SPLC Civil Rights Memorial Center

Southern Poverty Law Center

Monadnock worked with the Center’s team to create hard-hitting media experiences that speak to today’s museum visitors. The goal: to encourage people to take action for racial equity and social justice.

Designer

Monadnock

Components

Location

Montgomery, AL, USA

Size

5,000 sq. ft.

Roles

Media Master Planning

Exhibit Design Collaboration

Media Experience Design & Production

Digital Interactive Design & Development

Tech Systems Design & Oversight

Immersive Theater Design

Monadnock has been our partner—sitting with us, listening to us and envisioning a cultural institution that has become a catalyst for racial justice in the South.

– Tafeni English, CRMC Director

The Civil Rights Movement

Multimedia Experience

Projected directly onto a photo montage mural, this unusual but highly effective film presentation provides an unflinching overview of the civil rights era. It reveals the pervasive racism and violence that gave rise to the untimely deaths of the martyrs the museum honors.

The Martyrs

Digital Interactive

The colorful stained glass pattern of the interactive table creates a meditative solemnity in the space. Each martyr’s story begins with an artistic illustration and a headline that describes their tragic deaths, a poignant start to each person’s history.

Apathy is Not an Option

Orientation Theater

Apathy is Not an Option plays out on nine screens and highlights the legacy of the civil rights movement on activism today. The story is a testament to the tenacity, energy and resilience of activists throughout the ages.

A Community Poem

Digital Interactive

Over 1000 people submitted poems based on the theme, a civil community, and poet Kwame Alexander used lines from many of them to create this warm and hopeful poem. The words artfully play out on a large monitor with attributions to the many people whose verses inspired the final poem.